How to Build a Digital Marketing Team in India Using EOR Model

According to Deloitte’s survey of digital marketers, the role of digital marketing increased by 72% during the pandemic.

Today, with the incorporation of digital technology, digital marketing has undergone a radical transformation. Digital Marketing has replaced traditional methods with new technologies, resulting in unmatched reach, precise targeting, and quantifiable results.

Even with this much development, the industry faces obstacles that could make it unsuccessful.

It is crucial for digital marketers to stay on top in this fast-paced industry.

They always have to come up with new, creative, and innovative solutions. As they say “Content is King”, today’s digital marketing has a big dependency on content marketing in terms of bringing traffic and qualified leads.

To achieve more online visibility through digital marketing, a business needs the right content strategies.

Since there is diversity in location, each worker offers a unique perspective, which will lead to improved group performance. 

When it comes to reaching different parts of the world, the content strategy must cover perspectives from diverse ethnicities.

Hiring talent and building a remote team from different parts of the world would be crucial to a business.

Digital marketers have to navigate complex rules to manage global teams effectively.

In situations where there is a lot of work, focusing on core tasks can be challenging. Employer of Record services can be a good solution.

In this blog, we’ll understand the several obstacles that the digital marketing sector faces.

Let’s understand how Employer of Record services address these difficulties, and take a deep dive into recent advancements and trends that could shape the field’s future.

New Developments and Trends in Digital Marketing

Rise of Usage of AI and Automation

Artificial intelligence (AI) and automation are revolutionizing digital marketing by enabling personalized customer experiences, predictive analytics, and automated campaign optimization.

Over 80% of digital marketers in the retail and consumer space expect their businesses to use AI and new technologies by 2025.

From chatbots and virtual assistants to predictive analytics tools, AI-driven technologies are reshaping the way marketers engage with their audiences and measure campaign performance.

Priority to Content Personalization

In an age of information overload, content personalization has become essential for cutting through the noise and capturing audience attention.

Digital marketers are leveraging data-driven insights to deliver tailored content experiences across multiple channels, driving higher engagement and conversions.

Video Marketing

Video continues to dominate the digital landscape, with platforms like YouTube, TikTok, and Instagram driving unprecedented growth in video consumption.

Marketers are increasingly incorporating video into their content strategies to captivate audiences and convey their brand messages more engagingly and memorably.

Influencer Marketing

Influencer marketing has emerged as a powerful tool for brands to reach and engage with their target audiences through trusted voices and personalities.

As influencer marketing matures, marketers are focusing on building long-term partnerships with authentic influencers who align with their brand values and resonate with their audience.

Voice Search Optimization

With the proliferation of voice-activated devices and virtual assistants, voice search optimization has become a priority for digital marketers.

Optimizing content for voice search queries and leveraging conversational AI technologies can help brands improve their visibility and relevance in voice-enabled search results.

Global Compliance and Regulations

As digital marketing campaigns span geographical borders, companies often struggle with regulatory and compliance requirements.

Staying compliant is one of the challenging tasks for a digital marketing company.

Companies have to face challenges like data privacy laws, such as GDPR in Europe, and regulations of advertising in different countries.

Talent Acquisition and Management

Innovation and creativity are the main pillars of the digital marketing industry.

At the same time, talent acquisition and retention are some of the company’s responsibilities. Finding a skilled resource with expertise in areas like SEO, social media marketing, and analytics can be stressful.

Curating Content Per Ethnicity

To maintain content variety, it is essential to have team members from diverse ethnicities.

Curating these content experts is one of the challenges businesses face.

Flexible Workforce Management

 Since remote work has become a booming trend in the market, digital marketing teams have started hiring more and more independent contractors, freelancers, and remote employees.

But, to achieve the privilege of flexibility, one has to go through difficulties such as coordinating diverse teams, different cultures, and time zones, and ensuring smooth cooperation.

Scalability and Adaptability

It is very important to scale quickly to take advantage of new opportunities and adapt to a changing customer paradigm.

At the same time, managing the pressure of expansion may put a burden on infrastructure and resources already in place, which may result in inefficiency and lost opportunities.

Budget Constraints and ROI Optimization

A digital marketer is measured by their performance over Return on Investment (ROI).

Digital marketing budgets are not limitless, even though the process has a high potential for returns. It is challenging to allocate the right candidate to the right channel while maximizing ROI. 

EOR Solutions: Addressing Industry Challenges

Global Compliance Made Easy

Navigating complex international regulations is the expertise of the Employer of record service.

EOR will help digital marketing teams to be compliant in every jurisdiction they operate in.

Employer of record services ensure companies are relieved of the burden of managing payroll, benefits, and compliance.

Letting the business focus on its core task is the main purpose of EOR.

EOR helps in Curating Experts from Different Ethnicities.

Content is an integral part of digital marketing. Finding talent across different genres is crucial to maintaining diversity.

EOR can help the organization find the right talent for content marketing and help focus on its core tasks.

Streamlined Talent Acquisition and Management:

EOR offers an all-inclusive talent acquisition and management solution, providing access to a vast pool of skilled professionals.

EORs allow companies to build a strong, scalable EOR team and minimize the worry about administrative overhead when sourcing top talent.

Enable companies to create agile and scalable marketing teams without administrative overhead, from sourcing top talent to handling payroll and HR administration.

Effective Workforce Management

Digital advertising companies can effortlessly onboard and manage remote workers and contractors worldwide with EOR services.

EORs manage every facet of employment, including payroll, taxes, and compliance, making it easier to manage a dispersed workforce and encouraging cross-border cooperation.

Agility and Scalability

Digital marketing teams can respond swiftly to shifting market conditions by scaling up or down with Employer-of-record solutions.

EORs offer the flexibility and scalability to adapt to changing business demands without the headache of establishing legal entities or handling payroll complexities, whether launching seasonal promotions or venturing into new markets.

Optimizing Budget Allocation and ROI

Digital marketing firms can more efficiently handle their budgets and resource allocation by contracting with EORs to handle employment-related tasks.

By providing clear pricing structures and helping reduce administrative expenses, EORs enable marketers to focus their efforts on initiatives that yield quantifiable outcomes and the highest return on investment.

Availability of Resources for Digital Marketing in India

India has emerged as a global hub for digital marketing talent, thanks to its large pool of skilled professionals and growing technology infrastructure.

With a young, tech-savvy workforce, India offers a rich talent pool of experts in search engine optimization (SEO), social media marketing, content creation, and analytics.

Additionally, the proliferation of digital marketing courses and training programs has fueled the growth of a highly specialized workforce capable of meeting the diverse needs of digital marketing companies.

Cost Comparison

India is known for cost-effective hiring.

India is a desirable location for businesses seeking to maximize their marketing budgets without sacrificing quality, as employee expenses there are much lower than in other nations.

Companies can leverage India’s talent pool for digital marketing at significant cost savings by taking advantage of competitive pricing and a favorable exchange rate.

There can be a noticeable disparity in the cost of recruiting digital marketing personnel in India compared to other nations.

For example, digital marketing experts in India frequently make far smaller salaries than their counterparts in the US or Europe.

Overhead expenditures such as office rent, utilities, and infrastructure charges are also significantly lower in India. 

Businesses can access elite talent at a fraction of the cost by outsourcing digital marketing functions to India, enabling them to optimize their marketing budgets and increase return on investment.

See the table below for the cost structures for working with two different remote business models: resource costs in the USA/Europe and local EOR in India.

Indicative per-month cost of a team of 6 members. It is the average salary cost of 6 members (1 manager, 2 senior- or mid-level contractors, and 3 junior-level contractors)

Cost Table:

Models	Costs/month
Resource cost in USA/Europe	USD 40,800.00
Local EOR	USD 10,046.34

Conclusion

The digital marketing industry is evolving rapidly, driven by technological advancements, changing consumer behaviors, and regulatory shifts.

While these developments present new opportunities for marketers, they also pose challenges that require innovative solutions. 

Employer of Record services offer a strategic advantage for overcoming the complexities of global expansion, talent acquisition, and workforce management, enabling digital marketing companies to focus on driving growth and innovation.

As the industry continues to evolve, embracing new trends and technologies will be essential for staying ahead of the curve and delivering impactful marketing experiences in an increasingly digital world.