A Better Solution Over Outsourced Marketing Team

Businesses have seen a drastic change in operations after the pandemic. The world has experienced the unprecedented magic of digital marketing, making it reach the right prospect globally. 

During the pandemic, traditional marketing channels became less effective, and digital platforms such as Facebook, YouTube, and Google came into the picture and bridged the gap between brands and audiences. These platforms provided immense reach and engagement in a very crucial period. Businesses that have admitted the importance of digital marketing and applied it are experiencing significant growth. And now the wave of digital marketing has spread all over the world. As per Deloitte’s research, 72% of marketers report that the role of marketing has increased in importance during the pandemic years.

Even after understanding the importance of a digital marketing team, many companies needed more time to be ready to establish an internal team. Since establishing an internal team is very expensive, companies decided to outsource the digital marketing team.

Companies are constantly on the lookout for more efficient and cost-effective work models. The same happened in the case of digital marketing teams. This blog explains this journey of finding better solutions and the present most effective way of building a remote marketing team.

Outsourced Marketing Team: Initial Solution

Businesses all over the world moved to digital marketing with the help of an outsourced marketing team. This solution provided access to skilled and experienced professionals without the pressure of hiring and training an in-house team. Businesses adapted to quick changes in the market due to the flexibility and scalability provided by the outsourced marketing team.

However, Outsourcing to local team has its challenges and soon the companies got a hang of it. The cost of a local outsourced marketing team began to rise due to the increased demand for skilled and experienced candidates.. After experiencing such challenges the companies again started finding a new solution.

International Outsourced Marketing Team

Due to the drastic rise in the cost of local outsourcing teams, businesses explored new options and came up with International outsourced marketing. With the help of a global talent pool, companies get access to highly skilled professionals at an affordable cost. As the country changes the method of work changes and this new approach to work, diverse perspectives, and innovative ideas add value to the team. 

However, this cost-effective approach brought new complexities such as time zone differences, language barriers, and cultural differences. These challenges made collaboration and communication difficult. companies learned to adapt and learn ways to mitigate these challenges as the advantages offered by international outsourced activities were huge. This adaption leads to further exploration of building teams internationally and extracting more advantages by way of engaging with freelancers.

Consultants and Freelancers

In search of a more flexible and cost-effective solution, the companies turned to freelancers and consultants. These consultants and freelancers provided their expertise on a project basis.  

After offering benefits, the consultants and freelancers appeared with their set of drawbacks. A company should not rely on an individual contributor which may lead to inconsistencies in quality and continuity. Other than this, managing freelancers takes smooth coordination and communication which can lead to compliance issues.

Employer of Record: Solution Over Outsourced Marketing Teams

After utilizing options like outsourcing a team, an international outsourcing team, consultants, and freelancers, the companies finally found a solution over cost, scalability, flexibility, compliance & regulations. The concept of Employer of Record (EOR) emerged as the best solution for building a digital marketing team abroad. The EOR model for the digital marketing team handles the whole responsibility of the employee on behalf of the company. This includes payroll, benefits, taxes, compliance, and other administrative tasks. Let’s understand the benefits of Employer of Record.

Why Use Employer of Record Services for Building a Digital Marketing Team?

Cost-effective Access to International Talent:

Usually, the outsourcing company would charge according to a time and material basis. It charges per person or by hour. The agencies don’t disclose how much of the money goes towards paying the staff member. This is among the main causes of the high outsourced team attrition rates.

Hiring an EOR can reduce overhead costs, and allocate the right talents. By establishing an employer of record (EOR), companies can access the worldwide talent pool without incurring the high setup and legal fees of establishing overseas companies. Employing qualified marketers from around the world allows businesses to keep costs low while gaining access to a variety of perspectives and areas of expertise.

Simplified Administration and Compliance:

Fears about confidentiality and data breaches are two of the biggest concerns for companies using outsourcing service providers. When outsourcing, Certain team members can work on related projects from several clients at once.

In the employer of record, everything is secured and legal. The EOR takes the whole responsibility of driving it smoothly. It might be difficult to navigate the legal and regulatory requirements of several nations. These duties are assumed by an EOR model for digital marketing team, who also makes sure that local labor laws, tax laws, and employment standards are followed. This enables companies to reduce risks and stay out of expensive fines.

Enhanced Focus on Core Activities:

According to some businesses using EOR services, 30 to 40% of time on administrative tasks is saved. More than 60% of companies admit that EOR has helped reduce compliance risk.

Businesses can free up critical time and resources by contracting with an EOR to handle administrative responsibilities linked to employment. This frees them up to focus on strategic projects, growth, and innovation instead of becoming bogged down by the intricacies of payroll and HR.

Scalability and Flexibility:

Depending on business requirements, an EOR offers the flexibility to scale teams up or down. With an EOR, a business can easily adjust to changing circumstances without being constrained by conventional employment models, whether it wants to rapidly increase marketing activities for a new launch or decrease them during slower times.

The EOR industry itself is scaling up and becoming a flexible option for all businesses globally. In 2021, the EOR market was worth $4,236 billion and by 2028 it is projected to reach $6,795 billion according to the compound annual growth rate of 6.9%.

Emphasis on Talent Retention:

A decent employee retention rate is about 90%. However, a 100% retention rate is not necessarily desirable. By providing competitive benefits and cultivating a happy work environment, an EOR may also play a significant influence on talent retention. By doing this, companies can ensure consistency and continuity in their marketing activities and forge long-lasting connections with their marketing experts.

Conclusion

In conclusion, to remain competitive in this evolving world of digital marketing, companies need to find flexible and cost-effective solutions. The employer-of-record model offers a comprehensive and long-term solution for creating and overseeing digital marketing teams abroad, in contrast to outsourcing, international outsourcing, and depending solely on consultants and freelancers, which have only offered band-aid solutions.

Businesses can access the global talent pool, expedite administrative and regulatory processes, and keep a laser-like focus on their core company operations by utilizing an EOR. With the scalability, flexibility, and integration that the EOR model for digital marketing team offers, businesses can successfully leverage the power of digital marketing platforms to propel growth and success in the post-pandemic world. This is because it helps firms manage the intricacies of international employment.

The Employer of Record is the greatest option for creating a high-achieving, economical, and adaptable marketing team that can compete in the global market in an environment where digital marketing is crucial.